CARVEN, the French fashion house, was established in 1945 as a Petites collection, by the very adorable Madame Carven.
Talk about a slow burn. Suddenly, it's everywhere....
I admit, I'd never heard of Carven until Guillaime Henry took the creative reigns this year. Ever since, bloggers and magazine columnists cannot stop raving about his masterful ready-to-wear collections. The website boasts "feminine" pieces "free from ostentation". So much is true. Peter pan collars, demure A-line skirts, and camel overcoats are everywhere. It's quite possible there are ladies who lunch, lunching in Carven right now. But I'm drawn to the more funky/youthful looks in the Winter collection: high-waist leather shorts, artful cut outs or mesh panels, and supertight knotted jersey dresses.
Every design is clean and purposeful, the kind of pieces that would make you appear pulled-together and sharp even with bedhead and zero makeup on.
Net-a-porter just singled out Carven as a What To Wear Now! choice (which should also give you an [unfortunate] indication of the price point the label falls into). Still, with such critical praise, I think it'll be no time before Carvenesque details will be available to the unwashed masses via the racks of Le Chateau or H&M.