John Fluevog, the Vancouver-based cobbler, is celebrating his 40th Anniversary this year. The business was launched as a partnership under the name Fox and Fluevog. Today, the flagship stores in Gastown (above) and on Granville St. are more than commercial outlets; they are 'Flueseums', flocked to by fans of the distinctive brand's punk/psychobilly aesthetic and neo-Gothic detailing.
As of yet, I have only been an instore gawker. I noticed that most shoes leaving the store were going home with half of a happy couple, as if the other had been saving up for a special birthday or anniversary gift that was just redeemed. They are certainly a 'get' for people interested in unique footwear. Nowadays John's designs aren't all clunky Munsters; the more versatile boots and pumps are office appropriate and sleek, but with that unconventional Fluevog flair and humour.
Fashion flashback: In 1991's Truth or Dare Madonna opens a box to reveal hot pink Fluevogs, which she then proudly prances in for the camera.