Saturday, October 16, 2010

The Gift That Keeps On Giving

I know I'm late to this party, but I just discovered the FEED program. Ellen Gustafson, one of the co-creators of the foundation, gave an excellent Ted Talk about global food security issues. Her thesis is this: 1 billion people overweight + 1 billion people undernourished = 1 global issue (food production and distribution). The FEED Foundation puts this Occam's Razor logic into action. To date, 539,188 'FEED bags' have been sold, providing 54,781,980 meals to children all over the world. New bags are launched for specific program targets, like Haitian relief or literacy. The most recent addition to the lineup is the Trick or Treat Feed Bag, sold exclusively through HSN with all proceeds benefitting UNICEF initiatives.
Three more good deeds masquerading as good duds:

ONE) Featured in November's Lucky, Lovetta Conto's Akawelle necklaces:

They are made from bullet casings found in and around the Liberian capital, Monrovia. The unisex design features two charms, one melted down and another untouched.

TWO) Wear You Music produces simple bracelets from used guitar strings, donating 100% of the profits to each artist's pet charity. Blues boy Jonny Lang's runs around $100 (cause: St. Jude's). Each order can be individually sized and embellished with diamond charms or other precious stones.
It's the perfect way to idol worship without having to elbow your way through a mosh pit and hope that Tommy Lee hucks his sticks in your general direction.

THREE) TOMS, founded in 2006 by entrepreneur and traveller Blake Mycoskie, is combatting soil-transmitted disease and injury in third world nations by providing footwear. The company motto "One for One" assures purchasers that for every pair of TOMS sold, a new pair of shoes will go to a child in need. The classic burlap flats are $65, and the rare wrap boots are $95. Think of them as Keds or Crocs, but with conscience.

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